All About The Menthol

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Brazil and the European Union have banned it, it is time for the United States of America to act and protect its citizens.

FDA Docket
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FOR IMMEDIATE RELEASE:
May 30, 2013
Press Contact:
Bilen Mesfin, Change Consulting, 510-681-5978 (cell), bilen@change-llc.com

California Anti-Tobacco Advocates Urge FDA to Ban Menthol in Cigarettes as Part of World No Tobacco Day

Oakland, Calif. – May 30, 2013) In observance of World No Tobacco Day, African American anti-tobacco advocates in California and across the country are calling on the U.S. Food and Drug Administration to ban menthol in cigarettes and other tobacco products. Advocates also are urging concerned groups and Individuals to sign on to a historic citizen’s petition filed with the FDA in support of this national effort.

“Menthol in cigarettes is a public health hazard; it makes it easier for our youth to start smoking, it keeps people smoking, and often prevents them from quitting,” said Carol McGruder, co-chair of the African American Tobacco Control Leadership Council (AATCLC).
“It’s time for the FDA and the new head of the FDA’s Center for Tobacco Products, Mitch Zeller, to take a stand once and for all against menthol in cigarettes.”
The AATCLC joins a growing number of researchers, advocates, academics and health groups calling on the FDA in recent months to add menthol to the list of prohibited flavorings in cigarettes. In 2009, under the Family Smoking Prevention and Tobacco Control Act, the FDA banned 13 specific flavorings in cigarettes, including strawberry, grape, orange, cinnamon, vanilla, and coffee. The flavor prohibition was especially intended to prevent young people from being lured by a lethal product. However, menthol was exempt from the ban.
Despite the exemption, Congress gave the FDA the authority to prohibit menthol if “appropriate for public health.” The law specifically made the issue of menthol in cigarettes a priority for FDA consideration. In 2011, a report submitted to the FDA by the Tobacco Products Scientific Advisory Committee found that menthol cigarettes had an adverse impact on public health in the U.S. In April 2013, the Tobacco Control Legal Consortium filed the citizen’s petition with the FDA. Following the filing of this citizen petition, the FDA is now required to begin a formal consideration process that could include accepting public testimony and will result in a formal FDA ruling on the matter. This is one of the biggest health issues of our time, and it might be the last opportunity for the voices of the American public to be heard.

“The evidence is clear; banning menthol in cigarettes will save lives,” said Dr. Philip Gardiner, co-chair of the AATCLC. “We must protect the health of our communities, especially African American and Latino communities, which are the hardest hit by this poison. It’s shameful for our government to ban all cigarette flavorings, while it has yet to act on the one that addicts our youth and is ultimately one of the deadliest for communities of color.”
A highly aromatic compound derived from mint oils, menthol creates a pleasant taste and a cooling sensation that is powerful enough to mask the harshness of tobacco products, enhancing the popularity of menthol cigarettes, especially among young and beginner smokers.
Over 80 percent of African American smokers use menthol cigarettes, compared to 24 percent of white smokers. In addition, 88 percent of African American middle-school smokers and 87 percent of African American high-school smokers smoke menthols. Menthol cigarettes are cheaper to purchase in African American communities and low-income communities. In California, the smoking rate among African American adults has consistently been greater than that of the general population.
A leading model of smoking in the United States predicts that a 10 percent quit rate among menthol smokers would save thousands of lives, preventing over 4,000 smoking attributable deaths in the first ten years and that 300,000 lives would be saved over forty years. Approximately 100,000 (a full one third) of those whose lives would be saved would be African American.
Observed on Friday, May 31, and organized by the World Health Organization (WHO), World No Tobacco Day highlights the health risks associated with tobacco use and advocates for effective policies to reduce tobacco consumption. Tobacco use is the single most preventable cause of death globally. Among African Americans, tobacco use is the leading cause of preventable death and disease, and the key contributor in the three major causes of death: heart disease, cancer, and stroke.
About the African American Tobacco Control Leadership Council:

The African American Tobacco Control Leadership Council educates the African American community about tobacco prevention and cessation. AATCLC also partners with community stakeholders and public health agencies to inform and impact the direction of tobacco policy, practices, and priorities, as it affects the lives of African-Americans. For more information: SavingBlackLives.org.

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FDA Docket
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