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Opening Ceremony - December 7, 2019 from 2-3 PM

Please wear white in solidarity.

San Francisco Main Library

100 Larkin Street - San Francisco

Same Game Different Smokers is an exploration of the troubling relationship the tobacco industry has had with the Black Community over the last 400+ years. A collection of archival ads and images are brought together to answer some extremely important questions. We interrogate the complex connection between increased demand for commercialized tobacco, the transatlantic slave trade, racialized advertising, targeted ad placement and the fact that 45,000 African Americans die every year from tobacco-related illness. In recent times, the Nicotine Addiction industry has worked hard to create the next generation of smokers… shamelessly using social media and a plethora of flavors to addict children. This is merely a page taken from Big Tobacco’s proverbial playbook as it has used menthol flavoring and strategic ad placement to attract and addict African Americans of all ages for more than 50 years.

Same Game Different Smokers offers enriching food for thought which once fully digested, might bring about positive change in the lives of individuals and the community at large.


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