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Finishing the Fight!

Launched in 2020, Finishing the Fight’s mission is to support campaigns to once and for all end the sale of menthol and all flavored tobacco products through advocacy and strong community engagement.

We have three main objectives:


We support jurisdictions across the state of California to adopt and implement public policies that eliminates the city/county-wide sale and distribution of mentholated cigarettes and all flavored tobacco and electronic nicotine delivery device products

Little Cigars, Cigarillos, and Blunt Wrappers

We support jurisdictions throughout the state of California and across the country to adopt and implement ordinances that have minimum pricing and packaging requirements for little cigars, cigarillos, and blunt wrappers.

End Game

Endgame is the California Department of Public Health’s goal is to achieve zero smoking/vaping prevalence in the state of California by 2035.

We support the End Game by encouraging California municipalities and African American/African Immigrant organizations/religious institutions to adopt resolutions in support of this initiative. The resolution includes provisions position the predatory tobacco industry targeting of African Americans as a violation of the Convention on the Elimination of All Forms of Racial Discrimination.

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Flavored hookah is skyrocketing in popularity among African Americans and African Immigrants, especially youth and young adults. Hookah profiteers strategically open lounges near college and university campuses, especially Historically Black Colleges and Universities (HBCUs), infusing entertainment and hip hop culture to make these products more appealing.

The Culture of Manipulation Menthol & Hookah

Get Involved

Community Engagement Activity Awards

The Community Engagement Activity Award is a funding opportunity for California-based, African American organizations interested in integrating tobacco control activities into their normal community work.


Advocacy Toolbox

The AATCLC Public Comment Toolbox is a resource for individuals preparing to deliver public comment at a city council, board of supervisors, or other decision maker meetings.


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